Below you'll find information on the rationale behind developing a consistent brand strategy across all your communications.
Benefits for Texas A&M units
Why standardize and work with University Marketing & Communications to implement brand strategy?
- Reduces workload and time commitment for staff tasked with maintaining a Texas A&M unit brand presence.
- Reduces cost through coordinated activities. In a marketplace of highly fragmented media, the cost of reaching fragmented audiences is much higher and difficult to justify.
- Confirms your credibility as part of a larger, unified brand. We are stronger when we speak as one.
- Initiates greater loyalty from students, staff and former students.
- Creates collective ability to shape and manage successfully one core brand over time.
- Supports effectiveness of media relations through more unified identity and targeted messaging.
Benefits for our target audience and stakeholders
What is the value of a unified brand strategy?
- Communicates a comprehensive picture of our core values and reputation.
- Builds emotional connection and pride associated with one core brand.
- Providing consistent representation helps audiences understand the breadth and depth of our organization.
- Delivers messages faster, creates a consistent image and strengthens brand recognition by creating a seamless, compelling experience across all of our communication channels.
If your division, college or department is branching out onto social media for the first time, or if you are new to the university communications environment and are looking to enhance your unit’s social media presence, we’re here to help.