Texas A&M University has many and diverse audiences. While it is most effective to communicate in slightly different ways depending on the audience segment, the way we talk about ourselves as a university should be consistent.
Approved designations for the campus are:
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Texas A&M University
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Texas A&M
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The university or Our university
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A&M (sparingly)
In written communication, the full name, Texas A&M University, should be spelled out when the university is first mentioned or cited. Thereafter, references can cite “the university” or “Texas A&M.” “A&M” may be used (for example, when space is at a premium), but otherwise it is not preferred. Communicators should make efforts to explore other options before using “A&M.”
Unacceptable usage of campus reference:
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TAMU
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ATM
Reference Guide
First Reference | Second Reference |
---|---|
Texas A&M University | Texas A&M |
Texas A&M University at Galveston | Texas A&M-Galveston |
Texas A&M University at Qatar | Texas A&M at Qatar |
Prairie View A&M University | PVAMU |
Texas A&M University-Commerce | A&M-Commerce |
Tarleton State University | Tarleton |
West Texas A&M University | WTAMU |
Texas A&M University-Kingsville | Texas A&M-Kingsville |
Texas A&M University-Corpus Christi | A&M-Corpus Christi |
Texas A&M International University | TAMIU |
Texas A&M University-Texarkana | TAMUT |
Texas A&M University-Central Texas | A&M-Central Texas |
Texas A&M University-San Antonio | A&M-San Antonio |
Texas A&M AgriLife Research | AgriLife Research |
Texas A&M Engineering Experiment Station | TEES |
Texas A&M Forest Service | TFS |
Texas A&M AgriLife Extension Service | AgriLife Extension |
Texas A&M Engineering Extension Service | TEEX |
Texas A&M Veterinary Medical Diagnostic Laboratory | TVMDL |
Texas A&M Transportation Institute | TTI |
Texas A&M System Sponsored Research Services | SRS |
Texas A&M System Technology Commercialization | TTC |
If your division, college or department is branching out onto social media for the first time, or if you are new to the university communications environment and are looking to enhance your unit’s social media presence, we’re here to help.