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A logo is the face and signature of our brand. It unites us as a single identity and connects the world to our brand as the face of any form of communication. The more consistent a logo is, the more likely it will be remembered.

Our logo is our primary identifier, and a logo must be present on all communications from the university. Depending on the medium, message, and audience, you may choose to use the university logo or a unit logo.

Consistency establishes trust. It is vital that Texas A&M logos be used in a consistent manner by all colleges, departments, offices and divisions across the university.

When using any Texas A&M logo, be sure to scale all marks proportionally, and use the electronic logo files as provided in the Logo Downloads section with registered trademark symbol.

Logos may be used on merchandise, such as apparel and promotional items, working with a licensed vendor to produce such items.

The Texas A&M University seal usage is restricted to correspondence from the President's office and official documents, such as diplomas and some certificates.

Unit Identity Guidelines

The following College and Department Unit Identities system will replace the old system referred to as "lockups."

Units that communicate primarily to a campus audience may use the TAM Box logo alone to represent the official university affiliation.

Registered student organizations are encouraged to create their own unique logos. Unique logos for student organizations MAY NOT include or incorporate trademarks licensed by Texas A&M University including logos, icons, or taglines without approval from the Office of Business Development.

The definition of and approval process for Texas A&M System centers and institutes can be found on the Texas A&M System website. When creating unit identities for centers and institutes, use the same guidelines provided for Colleges & Departments. When using the