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Email Best Practices

The following are a few best practices to be used when creating email signatures or composing promotional email messages. Following these guidelines will provide a better experience for email users

Email Signatures

No logos or graphics should be used in university email signatures.

DO

Showing the proper formatting for an email signature. This begins with the name, class year, and title on the first line. The next line would include division or college followed by a link to the college or division. Finally, the last line would have the office phone number and email. A link to the university should be found under all this information.

Do use minimal formatting.
Do use caution when selecting colors.

Example:

Don't

Example of what should not be included in an email signature such as images

Don't use JPGs, PNGs, or any other image types.
Don't use low-contrast colors.

Example:

Promotional Emails

Do

Example of a proper email header that includes the Texas A&M logo being used in an image that is placed in the email header

Do use the TAM Logo Box in email image headers.

Example:

Don't

An example of an improper email header that shows Texas A&M branding on a non-maroon color

Don't use the White TAM Logo on backgrounds that aren't maroon.

Example:

Do

A proper example of an email header where the words of "listen learn discover" seen in the email image header are also found in the body text of the email in order to accommodate those with disabilities.

Do be considerate of persons with disabilities and use header images for decoration rather than communication.


Note: If text must be used in the header image, also include it in the email body as a text heading.

Example:

Don't

An example of an improper email header that shows informational text within the header image. That text being "Apr 6, noon to 4 PM"

Don't place text (other than a logo) in header images whenever possible.

Example: