Our brand is one of our most important assets. It is defined by our reputation − what we want others to think about when they hear "Texas A&M University." A consistent representation of our brand helps build a positive impression of Texas A&M University among all of our audiences.
Texas A&M University's written communications should be factual, easily-read and must follow university style guidelines.
To establish audience recognition and trust, it is vital that brand look and perception is consistent through all colleges, departments, offices and divisions.
Our digital platforms serve as entry points for a variety of audiences looking to learn more about the university. They are some of our strongest and most effective forms of communication necessary to share a wide range of content, information and resources.
The brand toolbox section contains the most updated electronic files of official Texas A&M logos, graphic elements and templates.
You are personally responsible for the content you post on university-managed social media properties. Make sure you consult and follow university and Texas A&M System policies when posting to university-managed social media sites.
If your division, college or department is branching out onto social media for the first time, or if you are new to the university communications environment and are looking to enhance your unit’s social media presence, we’re here to help.