The colors below are for digital, on-screen materials. Both RGB values and HEX codes have been provided. Every display is different, so there may be slight variation across devices.
Please review the Using Color on the Web section for best practices when using color on websites.
Primary Colors
#500000
R-80
G-0
B-0
#FFFFFF
R-255
G-255
B-255
Secondary Colors
#3C0000
R-60
G-0
B-0
#003C71
R-0
G-60
B-113
#5B6236
R-91
G-98
B-54
#744F28
R-116
G-79
B-40
#998542
R-153
G-133
B-66
#D6D3C4
R-214
G-210
B-196
#F6F6F6
R-246
G-246
B-246
#EAEAEA
R-234
G-234
B-234
#D1D1D1
R-209
G-209
B-209
#A7A7A7
R-167
G-167
B-167
#707070
R-112
G-112
B-112
#3E3E3E
R-62
G-62
B-62
#333333
R-51
G-51
B-51
#202020
R-32
G-32
B-32
#141414
R-20
G-20
B-20
#000000
R-0
G-0
B-0
Accent Colors (to be used sparingly)
#FCE300 R-252 G-227 B-0
#E4002B R-228 G-0 B-43
#732F2F R-115 G-47 B-47
Color Proportions
The primary color palette is the basis of the overall color scheme. Aggie Maroon should always have a strong presence. Secondary colors are used in smaller proportion and should never overwhelm the primary colors. Accent colors are used in small amounts to highlight or balance compositional elements.
Functions Palette
HEX
006483
R-0
G-100
B-131
Error and Success Messages
Success (Green)
HEX 3ed488 R-0 G-67 B-98
Error (Red)
HEX E4002B R-228 G-0 B-43
If your division, college or department is branching out onto social media for the first time, or if you are new to the university communications environment and are looking to enhance your unit’s social media presence, we’re here to help.