Besides consistent use of logos, another unifying visual component is consistent use of color. The university color palette was created to complement our signature color, Aggie Maroon™.
For 4-color Offset Printing
C=15 M=100 Y=39 K=69
Custom mix for spot-color Offset Printing:
Pantone® Yellow 012 9.00
Pantone® Rubine Red 36.00
Pantone® Black 25.00
Pantone® Trans. White 30.00
For Pantone® Number Requirements:
Pantone® 7421C
Print Color Palette
The colors below are for printed materials. Both Pantone spot colors and CMYK percentages have been provided. Every print technique is different and print proofs may be required to ensure color accuracy.
The Digital Color Palette is referenced in the web section of this site.
Primary Colors
PMS 7421
C-15
M-100
Y-39
K-69
White
C-0
M-0
Y-0
K-0
Secondary Colors
PMS 541C
C-100
M-58
Y-9
K-46
PMS 7498C
C-46
M-23
Y-84
K-68
PMS 463C
C-14
M-54
Y-95
K-62
PMS 4505C
C-16
M-27
Y-83
K-42
PMS 7C
C-67
M-63
Y-63
K-57
PMS 422C
C-19
M-12
Y-13
K-34
PMS 7527C
C-3
M-4
Y-14
K-8
Accent Colors (to be used sparingly)
PMS 102C C-0 M-0 Y-95 K-0
PMS 185C C-0 M-95 Y-79 K-0
If your division, college or department is branching out onto social media for the first time, or if you are new to the university communications environment and are looking to enhance your unit’s social media presence, we’re here to help.