Our brand is one of our most important assets. It is defined by our reputation − what we want others to think about when they hear "Texas A&M University." A consistent representation of our brand helps build a positive impression of Texas A&M University among all of our audiences.
To establish audience recognition and trust, it is vital that brand look and perception is consistent through all colleges, departments, offices and divisions.
Our digital platforms serve as entry points for a variety of audiences looking to learn more about the university. They are some of our strongest and most effective forms of communication necessary to share a wide range of content, information and resources.
If your division, college or department is branching out onto social media for the first time, or if you are new to the university communications environment and are looking to enhance your unit’s social media presence, we’re here to help.
The predominant typeface used for body copy in Texas A&M University websites Open Sans. Oswald is optimized for web and replaces Tungsten as a headline font in a digital environment. Crimson is optimized for web and replaces Minion as a serif font in a digital environment. For more information about Aggie Web Fonts email webmaster@tamu.edu.
If your division, college or department is branching out onto social media for the first time, or if you are new to the university communications environment and are looking to enhance your unit’s social media presence, we’re here to help.