The following College and Department Unit Identities system will replace the old system referred to as "lockups." Units that communicate to both campus and global audiences must include the name "Texas A&M University" at the top of the unit identity. The unit identity combines the TAM Logo Box and "Texas A&M University" with the name of a campus unit. Depending on the length of the unit name, it may appear on one line or two.
The unit identity should be created using Open Sans semibold for Texas A&M University (all caps), and Open Sans regular for the unit name (upper and lower case). Unit Identity Templates are available in the Brand Toolbox.
If your division, college or department is branching out onto social media for the first time, or if you are new to the university communications environment and are looking to enhance your unit’s social media presence, we’re here to help.