Our brand is one of our most important assets. It is defined by our reputation − what we want others to think about when they hear "Texas A&M University." A consistent representation of our brand helps build a positive impression of Texas A&M University among all of our audiences.
To establish audience recognition and trust, it is vital that brand look and perception is consistent through all colleges, departments, offices and divisions.
Our digital platforms serve as entry points for a variety of audiences looking to learn more about the university. They are some of our strongest and most effective forms of communication necessary to share a wide range of content, information and resources.
If your division, college or department is branching out onto social media for the first time, or if you are new to the university communications environment and are looking to enhance your unit’s social media presence, we’re here to help.
Logos may be used on merchandise, such as apparel and promotional items, working with a licensed vendor to produce such items (contact Office of Business Development for a current list).
One color logos
You may sometimes be limited to a one-color imprint due to budget constraints or product limitations. One-color logos may be reproduced in Aggie Maroon (first preference), white (second preference) or black (third preference) as follows:
White Logo on Maroon
Maroon Logo on White
Black Logo on White
Embroidery
When reproducing Texas A&M logos using embroidery, one must use two thread colors (one for logo, one for bevel). There are three logo options to use, depending on shirt color (see below). Embroidered logos should never be sewn smaller than 1.125 inches tall.
If your division, college or department is branching out onto social media for the first time, or if you are new to the university communications environment and are looking to enhance your unit’s social media presence, we’re here to help.